Putting a "For Rent" sign in front of your property is outdated

Physical "For Rent" signs in Los Angeles are still used by landlords, property managers, and real estate agents to advertise available rental properties?

Driving around looking for rentals is a thing of the past, and those tenants who seem to be calling in tend to assume the prices will be lower than they are. The signs also tend to look tacky and less sophisticated, diminishing the property value.

The best renters are looking online, on online rental platforms and apps (like Zillow, Trulia, Apartments.com, etc.). Online you can get a lot more information, much more conveniently, and it's more effective, efficient, and cost-friendly compared to traditional physical signs.